Integrated Work

My area of expertise is driving the end-to-end orchestration of integrated marketing campaigns and brand initiatives. I manage the full process from client brief through scoping, resource planning, roadmapping, and timeline development to creative development, production, and final delivery—aligning cross-disciplinary teams and partners along the way.

My role blends program-level leadership with hands-on content production across video (SAG and non-union), events/activations, print, social, OOH, radio, point-of-purchase, animation, and landing pages. I’m a true generalist who thrives on translating big ideas into scalable campaigns that launch smoothly and deliver impact.